As a group of creative people and actual social media users, we understand that social media is not about brands. Nobody wants to connect with a brand (or at least not with a boring machine, complete with automated answers and all), they want to connect with a person.

Speaking from experience, we know that as a brand, product, or service every now and then an important question emerges from the core of an organization: Where are we headed?

A team effort

We worked with Nelson Cash, a creative studio with roots in Chicago (like us), New York & Portland. They specialized in designing new intersections for culture and technology. They have done amazing projects like the shareable type generator inspired by the Netflix hit “Stranger Things” allowing fans all over to “strangeify” themselves.

If you’ve never seen one of these images, can you really say you’re on the internet?

The end goal? To improve their presence on the media.

We want to show the world that they are more than the service they provide, because they have a purpose driving their every action, and we want their followers to see this through their social media channels.

THE TEAM MISSION

STAGE #1: ANALYSIS AND RESEARCH REPORT.

Yes, we all wish these metrics had no relevance at all, but sadly, not understanding the real benefits of a social media and digital experience strategy is what leads us to falsely think that there’s no benefit for our companies when it comes to SM. While using social media analytics on an ongoing basis, your activities will become more refined and better-tailored towards the content consumption and general behavior of your followers.

We tracked the main competitors and made a general analysis on Nelson Cash’s Social Media channels and gave them recommendations.

STAGE #2: Less numbers, more passion.

TRACING DOWN THE “WHY”

Perhaps the most challenging part of designing your social media strategy is finding out the reason why your product or service is making a significant impact in the world.

At this point we focus more on the qualitative part. For example, reframing your social media persona is really important. In Nelson Cash’s case, we’re talking about a group of creative people who have more than enough skill and drive to make a difference.

FINDING YOUR VOICE IN SOCIAL MEDIA

Defining the proper language for your brand in social media is more than just avoiding a few words and adding adjectives to your message. It’s about knowing who you are and being able to translate that into sentences without falling into repetitive speech. Your voice is the unchanging person that your social media will represent.

SOCIAL MEDIA HANDBOOK

After the social media personality has been set up, it’s time to round up all our data and numbers and translate that knowledge to our audience in an effective, easy-to-understand way. We focus on features like:

STAGE #3: The proposal

At this point, we at WIC connect with the brand at such a depth that we can create project proposals that can be applied not only through social media, but in real life as well.

And all of this is done for the sake of showcasing Nelson Cash as a creative studio that brings such brilliant works to life with the power of their imagination.